App store download statistics
Mobile in-app time continues to increase, while time spent in the mobile web has remained stagnant.Īccording to data collected by eMarketer, the in-app share of U.S. Downloads in the Americas are also predicted to skyrocket-Statista predicts that mobile app downloads in the Americas will nearly double from 2017’s download count of approximately 40 billion downloads, to approximately 75 billion downloads by 2021. Statista predicts that annual mobile app downloads in APAC will more than double, rising to approximately 180 billion by 2021. India and Brazil, meanwhile, experienced 50% and 30% growth rates, respectively, in 2017. China’s mobile growth rate has significantly outpaced the rest of the world’s, and is expected to continue to do so. Mobile app usage around the world is on the rise-but not equally.Īpp Annie reports that China, India, and Brazil are the top markets to watch. In recent years, Apple introduced new standards to improve the quality of the apps available in the App Store and removed apps that are no longer compatible with new versions of iOS, apps that copy other apps, and apps that aren’t needed on the iPhone, such as antivirus apps.Įven despite the dramatic increase in standards that Apple has imposed on app developers, both the Apple App Store and the Google Play Store have seen their quantities of apps multiply. The Apple App Store and Google Play Store have simultaneously upped the quantity and quality of apps. It also introduces the role of attribution technology as vital to app success. The following report highlights the app store and mobile usage statistics marketers will need to craft informed strategies and outgrow the competition. In a world with so many approaches to mobile user acquisition, activation, engagement, retention, referral, and attribution, it’s worthwhile to take a closer look at best practices and optimization. App Annie also reports that, while games account for 80% of total consumer spend in app stores, non-gaming apps are currently growing at a higher rate than gaming apps. Specifically, App Annie predicts that consumer app store spend will surpass $110 billion this year, a YoY growth rate of 30%.
App store download statistics android#
2018 marks the ten-year anniversary for both the Apple App Store and Android Market, and both are growing faster than ever.